"There is always a philosophy for lack of courage."—Albert Camus

Wednesday, May 18, 2005

Oh NO, Whole Foods Banishes Me

Like the writer of a Weekly Standard piece I'm about to mention, I really like Whole Foods Market. I almost bought stock in it, but instead picked up the Krispy Kreme that tanked like Jacque Cousteau. The WFM is just a lovely place to go. Beautiful, organic produce and lots of food you haven't seen before. Great little juice bar and lunch counter, too.

Alas, I am sorry to say, they have thrown their lot in with Peter Singer, the great advocate of terminating live born children and sex with animals. I think I'll stick with my ethically harmless sugargreasebombs. Read about it, here at the Weekly Standard.

Excerpt:

THE DOWNSIDE to the Whole Foods experience is that its success is driven by one of our era's more grotesque phenomena: the upwardly-mobile urban dweller, the one who wants to indulge class-conscious epicurean yearnings and save the world, too. Whole Foods is a wonderland molded to accommodate the psyche of the socially-responsible, guilt-ridden liberal--the crunchy Kucinich capitalist.

What other conceivable reason would the chain have for displaying Out magazine at the checkout stand? Even if the wishful demographic estimates of gay-rights groups don't economically justify this niche product's front-and-center placement at the point of sale. Out--with other unreadable yoga and nutritionist-approved lifestyle monthlies arrayed around it--screams: You are an open-minded, deep-feeling and wondrously spiritual person. You are now free to buy, buy, buy!

That's also why the fundraising tally for the crisis du jour--tsunamis, famines, whatever--for each individual Whole Foods store is artfully displayed near the ATM swipe. The website, wholefoods.com, is designed more in the style of a charitable foundation than a billion-dollar grocery enterprise. "Seafood sustainability" and "commitment to green" are among the subliminal slogans seeded throughout the shopping experience, as if to say, Hey, we're in this together. Your total is $117.42.

He gets to the Singer part a little further down. I just thought the above paragraphs were particularly wonderful.

1 comment:

James Elliott said...

Well, Mr. Baker, despite our disagreements in other areas, I can agree with you on those three paragraphs. "Whole Paycheck" as we call it here is quite the pretentious place to shop. Still, since Trader Joe's meats suck, it's the only nearby source of quality meat and fish.

Now, if only Whole Foods sold unborn babies. Mmmm... unborn babies. Taste like chicken!